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Beer & Cheese Fest

  • Alliant Energy Center WPT Garden Expo Madison, WI 53713 (map)

Ticket Options + Perks

VID Ticket – $110 (8/1/25–12/16/25), $120 after
Includes:
• Early entry at 1:00 PM (1 hour before GA!)
• Unlimited sampling in a 5oz commemorative snifter glass
• Access to limited, rare, & exclusive beers
• Official festival T-shirt (you’ll get an email to select your size after purchase)
• Entry to the Private Lounge
• Access to the event until 6:00 PM

General Admission – $60 (8/1/25–12/16/25), $65 after
Includes:
• Entry from 2:00 PM – 6:00 PM
• Unlimited sampling with a 5.5oz commemorative can taster glass

Group Discount
Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets!
Select the “10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.

Games You Can (and Should) Trash Talk Over:
• Giant Jenga
• Cornhole
• Connect-4
• Nail Hammering Races
• Stein Hoist Competition
• Stein Relay Races
• Spanish Long Pour

Good to Know (FAQs + Tips)
• All attendees must be 21+ – no exceptions, no kids
• No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)
• Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed
• Plan to pack light to speed up entry
• ID & bag check starts ~20 minutes before doors open
• There will be a line – but we move fast
• Designated Driver tickets are $30 (still must be 21+ to attend)
• If the fest sells out, DD tickets will still be available
• Last pour is at 5:45 PM – no samples after that
• Beer list is subject to change (but trust us, it’s always good)
• Alliant Energy Center will charge for parking
• No refunds – this event happens rain, snow, or cheese curd blizzard
• By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also be subscribed to our contact list (you can unsubscribe anytime).

What to Bring:
• Sealed or empty refillable water bottle
• Pretzel necklace (duh)

What NOT to Bring:
• Firearms, knives, or anything sketchy

Entertainment & Things to Watch:
~The Rhinemaidens, Alphorn Duo
~Eric Dane Jaqua One Man Band
~Wendy Lynn Markus, Violinist
~Janisch Creative carving a 40-pound block of cheese into a piece of art!

Food vendors (food for sale):
~ Bob's BBQ Emporium
~ Ben's Soft Pretzels
~ Glorias Mexican Restaurant
~ Say Cheese Curd Company
~ Ians Pizza

Brewery Vendors (More to come):
~ 3 Floyds Brewing
~ 3 Sheeps Brewing
~ 7 Hills Brewing Co.
~ Amorphic Beer
~ barrel + beam
~ Bells Brewery
~ BlackStack Brewery
~ Cache Cider
~ Cider Boys
~ Climbing Kites
~ D & V International Imports
~ Dead Bird Brewing Co.
~ Definitive Brewing Company
~ Delta Beer Lab
~ Dimensional Brewing Company
~ Duesterbeck's Brewing Company
~ Earth Rider Brewery
~ Elm Creek Brewing
~ Energy City Brewing
~ Fair Isle Brewing
~ Fifth Ward Brewing Company
~ Forbidden Root
~ G5 Brewing Co
~ Good Works Brewing Co.
~ Great Dane Pub & Brewing Company
~ Grumpy Troll Brewpub
~ H.H. HINDER Brewing Co.
~ Hex Meadery
~ Hidden Cave Cidery
~ Hillsboro Brewing Company
~ Hinterland Brewery
~ Hop & Barrel
~ Hop Butcher for the World
~ Hopewell Brewing Company
~ Hoya Hop House Brewing
~ Indeed Brewing Company
~ Jester King Brewery
~ Karben4 Brewing
~ Lake 11 Brewing
~ Lion's Tail Brewing Co.
~ Looner Cannabis Co.
~ Lowlands Brewing Collaborative - Café Hollander
~ Martin House Brewing Company
~ McFleshman's Brewing Co.
~ Mead King
~ Minocqua Brewing Company
~ New Belgium Brewery
~ New Glarus Brewing Company
~ O'so Brewing Company
~ Odd Brothers Cider
~ Ooga Brewing Company
~ Ope Brewing Co
~ Pabst Brewing Company
~ Penrose Brewing
~ Phase Three Brewing
~ Pig Minds Brewing Co.
~ Pilot Project Brewing
~ Revolution Brewing
~ Rhinegeist Brewery
~ RMBR Kombucha
~ Rookery Brewing Co.
~ Shipwrecked Brew Pub
~ Sketchbook Brewing
~ Starkweather Brewing Company
~ Stevens Point Brewery
~ Supermoon Beer Company
~ Surly Brewing Company
~ The Cider Farm
~ The Explorium
~ The Lone Girl Brewing Co
~ Titletown Brewing Co.
~ Untitled Art
~ Up North Brewing Company
~ WarPigs Brewing USA
~ White Winter Mead, Cider, Spirits
~ Working Draft Beer Co.
~ Young Blood Beer Co
~ Zymurgy Brewing Co

Cheese Vendors (More to come)
~ Alp and Dell Cheese
~ Kingston Creamery
~ Hoards Dairyman Farm
~ Tricky Foods
~ White Jasmine

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November 22

Hops & Holly: Holiday Wreath Making

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February 28

Flannelfest